![]() ![]() "I think Starbucks does a good job of making holiday drinks, not Christmas drinks," Aditi Kulkarni, a long time fan of Starbucks, said. While some believe that this is adding to the phenomenon of the 'War on Christmas,' most consumers stand behind the mission that Starbucks intended with these inclusive cups: "a culture of belonging, inclusion and diversity" and "to embrace and welcome customers from all backgrounds and religions in our stores around the world." While Cox claims that these cups are just something cute for the customers that resembles the holiday season, Starbucks has found themselves under scrutiny throughout the history of the cups for pushing a holiday agenda over centering around one holiday: Christmas. "If the staff is happy, they're fostering a happy coffee shop, and in turn hopefully our customers can pick up on that cheeriness," Cox said. She said that her team has a tradition of gathering together to explore their shipment of holiday-themed cups and they bond over the fun of keeping them a secret from the customers until the launch.Ĭox says that these traditions year after year bring the staff closer together during the stressful period of the holidays. One of four designs for the Starbucks 2021 holiday cups. These cups also come from the magic of customer participation in the creativity and tradition of the holiday season at Starbucks. "This year the holiday cup has a little tag on it, trying to get back to the Starbucks mission and values with those particular things and customizing things and treating everybody as an individual," Sydney Cronkhite, the 1855 Place Starbucks manager said. However, this year the designs offer a new element to the cup: a tag where the customer's name can go. The 2021 holiday cups follow the exclusively red theme while also featuring designs such as ribbons and polka dots. "There are usually three to four different designs." "Customers tend to develop a favorite cup with each release," Nitasha Cox, a worker at the Wells Hall Starbucks said. This red cup is seen to be iconic as the quintessential and exciting holiday drink phenomenon. While the rest changed the pace with a new, all-red theme, creating the idea of the modern holiday cup that consumers see today. ![]() ![]() The first cup in the '90s sported a green color with intricate swirl designs. Each year, the company releases multiple designs for customers to enjoy and guess which one they'll get with every drink. Every year since the launch of the first set of holiday cups in 1997, Starbucks has come out with new designs to encapsulate the holiday spirit for every customer. ![]()
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